This Fund sought to support the development and delivery of creative projects that increase visitation and have strong potential to become cultural tourist attractions. MELBOURNE COMMUNITY TELEVISION CONSORTIUM LTD, SOUTHBANK, $15,000Ĭhannel 31 Community Television will market its app, CTV+, to new audiences beyond the current free-to-air and web-streaming audiences, and social media followers. Going Down Swinging will utilise targeted, innovative content pieces to engage new audiences and build capacity for long-tail marketing of their publications. GOING DOWN SWINGING, CLIFTON HILL, $6,300 Music act Guthrie will build their audience through a tailored, data-driven social media and PR campaign with a focus on connecting with the queer community. TESS AMELIA GUTHRIE, FITZROY NORTH, $5,300 True Crime Games will undertake a multi-channel marketing campaign to drive downloads of Eastern Market Murder – a multi-award winning, augmented reality app where players investigate a historical crime at home or the actual locations in Melbourne. Kalinya HQ, working collaboratively with Studio Payne, will develop a brand strategy for their events program to increase audience engagement with First Peoples creatives.īROAD RADIO PTY LTD, ELSTERNWICK, $20,000īroad Radio will undertake a mixed media campaign to support and promote their new app, enabling on-demand listening and increasing audience engagement with content.Ī BLANCK CANVAS PTY LTD, COBURG NORTH, $19,998Ī Blanck Canvas will collaborate with Smith Brothers Media to develop an interactive online campaign that will help establish a new audience within Victoria. JIRRA LULLA TRUST/KALINYA COMMUNICATIONS PTY LTD, EAST MELBOURNE, $20,000 The Building Audiences Fund provided support for new marketing projects to build, expand or re-establish audiences or customer bases for creative businesses.Īpplications were sought from Victorian independent professional creatives and micro-to-small Victorian organisations (no more than 10 full-time equivalent staff)įunding: $2,000 - $20,000 2022 recipients Find more information on Arts Access Victoria website. It was delivered by Arts Access Victoria with support through the Victorian Government’s Creative State 2025 strategy. Accelerating Change was a pilot grants program that provided grants to Deaf and Disabled creatives at all stages of their careers, while researching ways to make the grant application process accessible for Deaf and Disabled people.
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